Privacy Policy

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The FordPass Community (“Website”) is operated on behalf of Ford Motor Company Limited (“we”) by Khoros LLC.  This Website Privacy Policy will help you understand what personal information we collect through the Website, why we collect it and what we do with it.

The FordPass community is to talk everything ‘Tech’ around our products. This includes sharing ideas, finding solutions and talking about:

• The FordPass App
• Power-Up Software Updates
• EV charging
• FordPass subscriptions

Information We Collect, Process and Use

You may give us information about yourself when using the Website.  The information you give may include:

• your name,
• age,
• email address and
• your posting content

We also collect information relating to your use of our Website, collected via cookies.  For more information, see the cookie policy.

If you consent, we will also use your information to provide you with emails on Ford products and services.

We use this data to:

Purpose	Legal Basis
Provide Services: To enable you to use the Website and to fulfil your requests	Performance of a Contract
Customer Support:  To provide support and answer enquiries	Performance of a contract
Product quality and development: To understand if a FordPass feature or service meets its intended purpose.  To research and develop new products and services.	Legitimate Interest
Assess and improve the quality of the services provided to you by us, our dealers and our suppliers.  We use this information to understand and enhance the customer experience	Legitimate Interest
Develop marketing strategies	Legitimate Interest
Send you marketing material in line with your communications preferences.	Consent
Comply with our legal and regulatory responsibilities, to respond to legal processes or requests for information issued by government authorities or other third parties, and to prevent and detect crime and fraud, or protect your, our or others’ rights.	Legal obligation or Legitimate interest

How We Share Information

In order to support the above purposes, we may share personal information with our affiliates and external service providers (including Khoros) who are subject to agreements that oblige them to only use the personal information as we instruct and to keep it securely.

The messages you post on the Website will be viewable by other users.  We will not name you, but other people may be able to identify you.

We may also share personal information obtained through the Website in order to comply with a legal requirement or requests from public authorities; to protect or defend our or another's rights or property; to protect individuals' personal safety; or to detect, prevent, or otherwise address fraud, security, safety, or privacy issues.

Where Information is Stored

Your personal information is stored on servers operated by us and our service providers.  Your personal information will be treated in accordance with applicable data protection laws may be transferred within the European Economic Area ("EEA"), as well as to countries outside the UK/ EEA (including USA, India and our Affiliates listed at Ford Motor Company Group)

Your Rights and How to Contact Us

You have the right as an individual to find out what information we hold about you and for what purposes, as well as to make corrections if necessary. You also have the right in some circumstances to object to our continuing to process your personal data or to ask us to delete, restrict the use of, or port your information to another service provider.

If you are unhappy about how we use your information, we hope that in the first instance you will let us know so that we are able to address your concerns. However, you are also entitled to lodge a complaint with your local data protection authority.

If you have questions or concerns regarding our use of your information or would like to exercise any of your rights, please contact, email: DPeurope@ford.com

How long do we keep your information?

We only keep your information in identifiable form for as long as is necessary for the purposes set out in this Policy. This generally means holding the information for as long as one of the following applies:

-       your information is reasonably required in order to provide the Services to you;

-       your information is reasonably required in order to satisfy the purpose for which you submitted or we collected the information;

-       your information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant limitation period in your jurisdiction); or

-       we are otherwise required to keep your information by applicable laws or regulations.

We use appropriate systems, policies and procedures and technology to protect and maintain the security and accuracy of your information.

This Privacy Policy may be updated in order to reflect any changes to the Website and/ or Competition, our privacy practices and use of your information, or applicable law.